The ITZBEEN Baby Care timer was invented by a new mom and dad who found themselves sleep deprived and needing help remembering baby care details, like: how long ago baby late ate, napped, had his diaper changed, or how how long ago they gave him medication. They tried charts and journals, but thought there has to be a better way. So they created one. And alas, the ITZBEEN was born!

As every new parents knows, your memory is one of the first things to go when a newborn arrives. The ITZBEEN Baby Car Timer is a multi-purpose tool that helps you remember the basic details of baby care. ITZBEEN has four timers that count up with the touch of a button...you will always know how long it's been!

Features:

• Optional timer alarms allows you to set a remind alarm for each timer...if time limit is reached, the button lights up and an alarm will briefly sound
• Back clip makes the ITZBEEN totally portable around the home or on the go
• Soft glow nightlight helps to find your way in the dark
• One touch timers display how long it's been since last changing, feeding, sleep or awake, and more!
• Display backlight lets you read times in the dar
• Nursing reminder helps mom remember which side baby nursed from last